Founder & Design Executive Officer, since 2007
URBR is a strategic project consultancy aimed at solving urban issues. Its portfolio is focused on territorial transformations, governance processes, design and business. Dealing with a wide range of skills and abilities, the consultancy understands the importance of design at the center of urban problems, seeking creative and innovative solutions for cities development.

• Developed different strategies and scenarios to implement TOD and infrastructure guidelines for Brazilian middle cities, offering a methodology to promote urban regulation criteria (2017). In association with World Resources Institute (WRI).

• Coordinated a 400-hectare MasterPlan to implement São Paulo New Wholesale Market (NESP), a project that increase fruits, vegetables and flowers sales, creating a new infrastructure and logistic hub near to inner city accesses (2017). In association with Monacelli Vieria Architects.

Executive Design Officer, 2013-Current

Leading 79 people team to structure urban design procedures dealing with different scales of intervention, audiences and governance management structure. 

• Structured and raised funding (over US$ 2.0 billion) to implement Tamanduatei´s Neighborhoods Urban Operation, a project that promotes density, improves infrastructure and establishes a public authority (BTSA) to manage it. (2013/16).

• Accomplished different development scenario and enhanced Floor Area Ratio incentives (more than US$ 2.0 billion) to implement strategic metropolitan area project called Arco Tietê promoting TOD infrastructure and land policy. (2013/16).

• Enhanced pilot projects design and management procedures, with Centro Aberto Program, and city streetscape quality with Anhangabau Renewal Project both to renew Sao Paulo’s public spaces uses. Sao Paulo, (2013/16). 

• Fostered Agua Branca´s Affordable Neighborhood Development a project with over US$ 200 million in funding that improves density and implement affordable housing, social equipment and leisure parks, renewing a strategic brownfield area. (2014/16).

• Created Urban Intervention Procedures (PIU) establishing strategic vision and structuring win-win solutions between city and private stakeholders to achieve better results in urban development and governance. (2015/16). 

• Integrated 2014 City of Sao Paulo Strategic Master Plan teamwork, which structured and planned strategies and rules to city development with positive outcomes. (2013/14).

Sr. Associate Architect, 2009-2012                                  
Coordinated the urban design team of a renowned architecture and urban design company.

• Integrated The State of Sao Paulo affordable housing master plan (Casa Paulista) teamwork, project that provide opportunity to fund and build more than 4.000 dwellings in Centre Area. In association with URBEM Institute. (2011/12).

• Designed a LEED USGBC Gold building for Raizen Headquarters providing sustainable environment to an important Brazilian energy and petroleum company. Piracicaba (2009/10).

• Coordinated The Paulista Institute of Technology (IPT) Bio Nano Manufactured Labs, a project promoting new infrastructure for R&D. (2010).

• Developed The Faria Lima Avenue new streetscape design and bike routes, establishing alternative mobility modes in an important business district. (2010).

• Planned The Science Park Master Plan to SP Secretary of Technology and Development fostering build environment to R&D. (2009/10).

• Conceived new arboretum and environmental education equipment for Ibirapuera Park improving public knowledge and perspectives to park management. (2010/11).

Associate Architect, 2004-2008
Designed projects dealing with streetscape and universal design

• Designed the Paulista Avenue new streetscape with universal design concept and non-motorized infrastructure fostering new uses in public right-of-way. (2007/08).

• Structured the project to adapt Congonhas Airport Terminal in universal design concept. (2006).

• Conceived the Universal Design Standards consultancy for procedures and guidelines in order to renew and adapt Brazilian cities streetscape. (2004/06).

• Enhanced technical consultancy to The State of Sao Paulo Housing Secretary, producing studies to reduce Centre Area vulnerability. (2004/05).

Urban Designer, 2003-2004
Designed projects dealing with streetscape and universal design

• Developed Streetscape Universal Design Guide establishing references and procedures to designing and implement universal design public space. Sao Paulo, 2003.

• Coordinated the manufacture of precast curb-cut ramps for city hall, establishing standards and implementing public policy for street accessibility. Sao Paulo, 2003.

• Cooperated for developing Brazilian Disabilities Act (NBR 9050/2004) with Brazilian Standard Association. 2004.

College Professor, 2008 – current
Teaches Urban Design and Planning and Streetscape Design.

Master degree in Urban Design – 2005/2008

• Surveyed the urban design process in Sao Paulo’s streetscape during early XX century to understand the procedures that transform the city in a fast growing metropolis.  and implement affordable housing, social equipment and leisure parks, renewing a strategic brownfield area. (2014/16)

Honors degree in architecture and urbanism– 1995/1999

• Attended the Architecture and Urbanism Department. Engaged in students’ leadership.

Awarded Brazilian Architect Institute competition for Walkability environmental renewing in Brasilia DF, developing streetscape in Brazil Capital, which is considered a modern heritage city (2012).

Published a book that describes the city of São Paulo evolution in streetscape design.  “Vias Públicas: tipo e construção em Sao Paulo (1898-1945)” was published in 2010 as master degree research result.

• Soft skills in communication, flexibility, positive attitude, work ethic and teamwork

• Licensed as DGNB System Auditor, Germany Sustainable Building Council, since 2012

• Acknowledged in Brazilian Standards Association (ABNT) as consultant in Universal Design, since 2006.

• Fluent in English, basic in Spanish and Native Portuguese.

• Enjoys sports (soccer, motors and cycling), movies and modelism.